Every entrepreneur wonders: “Will my startup sink or swim?” When Felix Brandon and his wife Jordan Lloyd Bookey launched Zoobean, a startup focused on children’s reading, they found themselves swimming in rough waters early on. A few months after launch, the founders were invited to pitch their business on the TV show Shark Tank.

What felt like a sinking moment turned into more than a lifeline for the fledgling business — it entirely transformed their business model. In the year that followed the Shark Tank episode, Zoobean went from a consumer subscription service to an enterprise reading program platform loved by millions of readers of all ages.

From the mouths of babes to the...

Customer Trust is our highest priority at Salesforce and Heroku. It’s more important than ever to implement stronger security measures in light of increasing security threats that could affect services and apps that are critical to businesses and communities.

We’re pleased to announce that all Heroku customers can now take advantage of the security offered by Multi-Factor Authentication (MFA). We encourage you to check out these new MFA features and add another layer of protection to your account by enabling MFA.

As we announced in February 2021, all Salesforce customers are required to enable MFA starting Feb 1, 2022. There’s no reason to wait - it takes a couple of simple steps to...

Today, we’re thrilled to announce backups of Heroku Postgres are now 40x faster by leveraging Snapshots in place of base backups. We’ve been hard at work focused on improving performance, speed, and capacity for the Heroku Data services you rely on. In the past forks and follows of a Premium-8 test database with 992 GB of data took 22 hours; now with Snapshots, the same process is reduced to 10 minutes. This makes the creation of forks and followers, and restoring the database, faster than ever, at no additional charge.

The New Way: Snapshots for Heroku Data

In November 2020 we introduced a performance improvement to our physical backup and restore functionality for our Heroku...

As applications become more complex, so do the data requirements to support them. At Heroku we have been working hard on enabling these workloads, while maintaining the same level of abstraction, developer experience, and compliance you’ve come to expect.

Today, we’re excited to announce new, larger Heroku Postgres Plans. These new plans will allow for applications on the Heroku Platform to expand in data size and complexity. The new plans in the Heroku Postgres offering have generous resource allocations, providing the horsepower to power today’s most demanding workloads. These plans come with 768 GB of RAM, 96 Cores and up to 4TB of storage, and are available on the Common Runtime,...

The Xplenty platform allows organizations to integrate, process, and prepare data for analytics in the cloud. Xplenty is also available as a Heroku Add-on. Abe Dearmer is the company's COO.

Often, innovation sparks innovation in unforeseen ways. In the early 1950’s, television brought the world an entirely new experience that not only changed people’s daily lives, but also created a unique platform for national culture. One of the most beloved and enduring traditions that emerged on this new national stage was the telethon. A combination of “television” and “marathon,” a telethon is a broadcast fundraising event that lasts for several hours or days and features entertainment...