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TrailblazerDX 2024: More Heroku Experiences

The countdown has begun for Salesforce's annual developer conference, TrailblazerDX, set to take place on March 6-7, 2024, in San Francisco and streaming live on Salesforce+. This year's conference has been touted as the "AI developer conference of the year," promising a wealth of insights and experiences for developers, architects, and IT leaders. If you're a Heroku enthusiast or looking to dive into the world of Platform-as-a-Service (PaaS), this is an event you don’t want to miss. Register today and then head over to the Agenda Builder to create a personalized agenda.

Developer Meetup: Connecting the Heroku Community

Heroku, Salesforce's robust PaaS offering, is set to take center stage with six insightful sessions catering to both novice developers and seasoned architects. The anticipation begins before the official conference kick-off, with the Heroku Developer Meetup on March 5, from 2-6 pm at the Salesforce Tower. This afternoon promises a sneak peek into the latest Heroku releases, engaging discussions, and a chance to challenge your skills at the Heroku AI Arcade. For those eager to network, you’ll also get to hear from senior leadership and stay for a networking event. This event is SOLD OUT! We look forward to adding more Developer events later this year.

TrailblazerDX Heroku Hands-On Activations and Demos

The hands-on activations and demos at TrailblazerDX 2024 offer attendees a chance to explore Heroku's capabilities and to directly interact with Heroku engineers and technical architects. These interactive experiences transform the learning environment into a collaborative space where attendees can tap into the wealth of knowledge possessed by Heroku team members.

Heroku AI Arcade - Solve code challenges using an AI assistant

Come to the Heroku AI Arcade, where participants can put their skills to the test by solving code challenges with the assistance of an AI companion. Learn while actively applying your knowledge in a fun and dynamic environment.

Camp Mini Hacks - Solve a 30-minute Heroku challenge

Immerse yourself in Camp Mini Hacks, where you have the opportunity to solve a unique 30-minute Heroku challenge that navigates a real-world scenario. Participants will gain practical insights into Heroku's functionalities and enhance their problem-solving skills.

Heroku Connect - Synchronize Salesforce data with Postgres

In this demo, Heroku experts lead you through the seamless integration between Salesforce and Heroku as Heroku Connect takes center stage. Learn how to synchronize Salesforce data with Postgres effortlessly, unlocking new possibilities for data management and accessibility.

Vector DB on Heroku Postgres - Implement retrieval-augmented generation with AI-enabled search

Step into the future of AI-driven search with the Vector DB on Heroku Postgres demo. Discover how to implement retrieval-augmented generation, enhancing search capabilities with artificial intelligence. This hands-on experience empowers developers to harness the power of AI in their applications, bringing innovation to the forefront of their projects.

TrailblazerDX Heroku Theater and Breakout Sessions

Heroku has a lineup of six sessions at this year’s TDX. These sessions cover topics from unlocking the full potential of customer engagement strategies to delving into the realm of artificial intelligence. Led by Heroku staff, these theater and breakout sessions cover topics specific to the developer and IT community.

Boost Engagement with Heroku and Salesforce Data Cloud

Also available on Salesforce+

Presenter: Vivek Viswanathan, Director of Product Management, Salesforce

This session promises to unlock the full potential of your customer engagement strategy. Whether you're a developer or an IT leader, learn how to build trusted personalized ecommerce, loyalty, social engagement, and service apps that seamlessly integrate with Salesforce clouds. Get ready to take your customer engagement strategy to new heights.

Wednesday, March 6 | 2:30 PM - 3:10 PM PST

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Build AI Applications on Heroku

Also available on Salesforce+

Presenter: Julián Duque, Principal Developer Advocate, Salesforce

For architects and developers eager to harness the power of AI, this session is a must-attend. Julián Duque, a seasoned expert, guides you through building Heroku applications using AI patterns such as retrieval-augmented generation, agents, GPT actions, open-source languages, and leveraging Heroku Postgres with pgvector.. Dive into the world of AI and revolutionize your application development.

Thursday, March 7 | 9:30 AM - 10:10 AM PST

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Build an Event Experience with pgvector Similarity Search

Presenter: Valerie Woolard, Software Engineering LMTS, Salesforce Heroku

In this session designed for architects and developers, Valerie Woolard demonstrates how to use pgvector to build an immersive experience for conference attendees with a Heroku application. Walk away with the ability to perform a similarity search with natural language processing, enhancing the user experience for your applications.

Wednesday, March 6 | 5:00 PM - 5:20 PM PST

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Choosing the Right AI Model for Your Heroku Application

Presenter: Rand Fitzpatrick, Senior Director, Product Management, Heroku

Learn the art of selecting the right AI models for your Heroku application. Rand Fitzpatrick, a Senior Director in Product Management at Heroku, guides developers and IT leaders through understanding how to choose models tailored to your specific task, data, and modalities. Achieve the efficiencies and effectiveness you need for your AI applications.

Thursday, March 7 | 2:00 PM - 2:40 PM PST

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See How Heroku Postgres is Changing with Amazon Aurora

Presenters: Jonathan K Brown, Sr. Product Manager, Salesforce and Justin Downing, Software Engineering Architect, Salesforce

Explore the evolution of Heroku Postgres with the development of new infrastructure on Amazon Aurora. Learn about enhanced performance, flexibility, scalability, extensibility, and the simplicity Heroku brings to the table. For developers and IT leaders, this session is an opportunity to stay at the forefront of database technology.

Thursday, March 7 | 8:00 AM - 8:20 AM PST

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Using Heroku Connect to Leverage Your Salesforce Data

Presenters: Dan Mehlman, Director, Technical Architecture, Salesforce and Jess Carosello, Senior Salesforce Admin - Heroku

Discover the power of Salesforce data across your enterprise. Join this session to learn how to use Heroku Connect to easily leverage Salesforce and expand your data model. This session is ideal for developers looking to integrate Salesforce seamlessly into their applications.

Wednesday, March 6 | 3:30 PM - 3:50 PM PST

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Conclusion

As we gear up for TrailblazerDX 2024, the excitement is mounting. For the Heroku team, it's about the technology and so much more. We look forward to connecting with a community of like-minded developers, architects, and IT leaders. Whether you're a seasoned Heroku user or just stepping into the world of PaaS, TDX promises a unique blend of learning, networking, and hands-on experiences.

Register today and add your favorite Heroku sessions to your agenda. Salesforce Events mobile app available for iOS and Android.

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