A quick glance at most any phone shows the importance and urgency – for businesses of all kinds – of creating mobile customer apps. Our everyday activities – finding a ride, ordering a meal or turning on a light are increasingly mobile experiences.
But delivering a great omnichannel experience to customers requires more than just the work of the application developer. The larger organization is involved in following up with prospects, fielding service inquiries, and sending relevant marketing messages. Orchestrating this tapestry of touchpoints often requires developers to integrate with systems used by non-developers, including sales, service, marketing and community management systems....