Sometimes, innovation is born in the midst of a crisis. Unexpected challenges and a sense of urgency force companies to look for new ways of keeping the business going, even as the odds stack up against them. This was the case for one of our biggest customers Matalan, a major fashion and homeware retailer in the U.K. The company operates 230 brick and mortar stores across the country, and 30 international franchise stores within Europe and the Middle East. It also maintains a thriving online channel that runs on the SHIFT platform.

Today we are releasing a reference architecture and sample app for running e-commerce apps on Heroku, with a simple pattern for integrating customer, order and product data with Salesforce via Heroku Connect. The key: Any transaction recorded in Heroku Postgres can be seamlessly integrated with Salesforce via Heroku Connect.

Salesforce for E-Commerce

Many Salesforce customers are looking to extend their Salesforce deployments with e-commerce on Heroku. Whether running a single storefront, launching new concepts and brands, or innovating to improve core retail functions, these e-commerce experiences require orchestration across multiple business functions that already use Salesforce....