Today we are releasing a reference architecture and sample app for running e-commerce apps on Heroku, with a simple pattern for integrating customer, order and product data with Salesforce via Heroku Connect. The key: Any transaction recorded in Heroku Postgres can be seamlessly integrated with Salesforce via Heroku Connect.

Salesforce for E-Commerce

Many Salesforce customers are looking to extend their Salesforce deployments with e-commerce on Heroku. Whether running a single storefront, launching new concepts and brands, or innovating to improve core retail functions, these e-commerce experiences require orchestration across multiple business functions that already use Salesforce....

A quick glance at most any phone shows the importance and urgency – for businesses of all kinds – of creating mobile customer apps. Our everyday activities – finding a ride, ordering a meal or turning on a light are increasingly mobile experiences.

But delivering a great omnichannel experience to customers requires more than just the work of the application developer. The larger organization is involved in following up with prospects, fielding service inquiries, and sending relevant marketing messages. Orchestrating this tapestry of touchpoints often requires developers to integrate with systems used by non-developers, including sales, service, marketing and community management systems....