Congratulations to Plated, Zoobean, and Breathometer on Shark Tank
April 10, 2014 by Sara Dornsife
We love seeing our customers’ successful and gaining recognition for the amazing businesses they are building. So, as you could imagine, we were thrilled to learn that a Heroku customer was featured on ABCs Shark Tank last Friday, with two more being featured over the next couple weeks.
Plated, a New York City-based food/tech company, aims to make it simple and fun for people to create healthy, homemade dinners by delivering fresh ingredients and chef-designed easy-to-follow recipes directly to your door. With delivery now available to 80% of the USA, Plated is likely available to you.
After Plated’s launch in November 2012, the company was featured by numerous national publications such as the New York Times, Forbes, and The Wall Street Journal; and was later accepted into the TechStars Spring 2013 New York class.
The latest media highlight for Plated’s was being featured on the April 4th episode of Shark Tank. Knowing all too well that stability, reliability, performance and customer experience would be paramount when the show aired, Plated worked closely with Heroku Technical Account Management to gain deep insight and guidance on their applications. Plated made some updates to their app so that when they were on the show they were able to watch knowing their app on Heroku was going to scale and perform as it should.
Congratulations to Plated on receiving an investment form Mark Cuban!
Zoobean, based in Washington D.C., curates children's books and apps, then personalizes selections for your child, like Pandora for children's apps and books. The company, started by Chief Mom, Jordan and Chief Dad, Felix, launched in May of 2013 and has been featured on Fox, NBC, RealSimple and CoolMomTech.
Zoobean is a Ruby/Rails app running Heroku Postgres as a Database, Memcachier for caching, New Relic and Librato for application monitoring. The main benefit Felix, Chief Dad, was looking for in a platform was to always have someone on the other end making sure their site was running as expected, especially when the show aired, and with Heroku they had that. They added even more peace of mind by engaging a TAM (Technical Account Manager) and enabling Premium Support. Through this relationship, Heroku and Zoobean, worked on load testing, analysis, adding a CDN, and pre-warming their ssl:endpoint so they are ready for their premier on Shark Tank on Friday April 18th, on ABC.
Breathometer, based in Silicon Valley, turns your smartphone into a breathalyzer within seconds. The Breathometer hardware plugs into your smartphone, accepts your breathe, analyzes your blood alcohol level with software powered by Heroku and shows you the results on your Breathometer smartphone app also powered by Heroku.
The company launched in early 2013, has received accolades from CBS, Engadget, Gizmodo, LA Times and accepted an unprecedented $1M investment offer from all five of the ‘sharks’ on ABC’s hit show, Shark Tank.
Breathometer is a Ruby/Rails app that uses Unicorn as a webserver with 2X Dynos for added concurrency. Breathometer is running Heroku Postgres and Redis Cloud as their data stores, Papertrail for logging, New Relic for application monitoring along with Blitz and Loader.io for load testing.
What’s next for Breathometer? Aside from reducing the 10,000 annual death toll in the US from drunk-driving, it has its eyes (or should we say mouths) on testing glucose levels.
A lot of excitement in the coming weeks for a few Heroku customers! Tune into ABC to see how they do!